This summer the Swedish Medical Nanoscience Center published a paper describing an artificial neurone and it was my job to promote this to the public and the media.
The first thing we did was to make a video Press Release in collaboration with the KI press office. This has been viewed over 40,000 times.
Then, we reached out to journalists, both in person and via the popular news wire services.
Here are the highlights of the campaign.
Featured on Swedish television with SVT’s Gomorron Sverige:
Written up in IFL Science with over 56,000 Facebook shares
Featured in Popular French Science Magazine: Science et Avenir with an amazing illustration
The information from the article was ultimately translated into at least 7 different languages and spread around the world.